How to Land - And Keep - Large Commercial Accounts
POOL & SPA NEWS, August 22, 2013
Interview with Lori Ann Cline
By Nate Traylor
A Complex Challenge
LORI ANN CLINE
Cline Commercial Pool Service, Inc
dba HOA POOL SERVICES
Homeowner Association Commercial Pool Service Management
Lori Ann Cline is a Licensed Pool Contractor in California. She is also a Certified Pool/Spa Operator (CPO) and a Certified Pool/Spa Inspector. She holds a Bachelor's Degree in Business and Human Resources Management as well as a Master's Degree. She manages her California Corporation with the help of a great team, a crew of highly skilled CPO's and a fleet of pool trucks based out of the Rocklin/Lincoln area. Lori Ann Cline has specialized in the Homeowner Association (HOA) Industry since 2005 and is always up for "A Complex Challenge" !
There are more than 323,000 association-governed communities, and growing, in the United States. Last year, HOA boards oversaw more than $35 billion for the long-term maintenance of property assets, according to the Community Associations Institute.
Some pool companies are entirely devoted to this niche. “Homeowner associations have very specific needs,” says LORI CLINE. She is in the unique position to understand those needs. CLINE was a manager of a 3,000-unit development with an impressive assortment of aquatic amenities such as an Olympic-sized pool, lagoon, children’s wading area, water features and spas. She worked closely with the HOA board, helping set budgets and selecting qualified vendors. She used this experience as a springboard to the pool industry. Her company, HOA Pool Services in Rocklin, Calif., maintains 100 to 200 community pools in four counties. “I just think it’s helpful because I’ve sat on the other side of the desk, so I know what these managers are going through,” she says.
Because she is accustomed to how community associations operate, she understands that when repairs need to be made, she must provide photos and documentation to the board, make a presentation, and sit in on the budgeting process. “You’re going to be much more involved,” she says.